Agua Santa

Description:

Agua Santa is a new Venezuelan rum brand aiming to make a strong impression in both local and international markets. With a focus on authenticity, quality, and Venezuelan heritage, they approached us to help redefine their brand identity.

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Problem:

The original logo no longer represented the brand’s values or growth ambitions. It felt outdated and failed to communicate the premium character of the product or connect with its intended audience.

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Solution:

At UXVerse, we led a full rebranding process that included:

• Designing a new logo
• Updating the color palette and typography
• Redesigning the product label
  

This project was executed in collaboration with graphic designer Kender Ramírez, who did an outstanding job capturing the essence of the brand and transforming it into a powerful visual identity. We presented four logo proposals, and the final version was selected after a collaborative review process. The logo was completed within 10 days.

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Results:

The result was a renewed, elegant, and commercially strong visual identity. Agua Santa now has a bold and modern brand image that aligns with its values and helps position it in the competitive rum industry. The client was very pleased with both the result and the collaborative design process.

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